Sarah Klongerbo is a conversion copywriter and website designer who believes your story matters, and the way you tell it can make or break your business. She lives in Sioux Falls, South Dakota, with her husband, baby boy, and golden retriever — but she works with creative entrepreneurs around the world.
She’s passionate about crafting compelling messages and polished websites to help you validate your brand, increase your impact, and make your business shine online! Here’s what I discussed with Sarah regarding growing your business by utilizing a brand style guide:
- Sarah’s journey to entrepreneurship
- What a brand style guide is
- How getting other eyes on your business can help you gain clarity
- Why you need a brand style guide and how it can help you gain consistency
- How a brand style guide is really helpful for if you are going to work with a copywriter or designer
- A brand style guide helps you know how to represent your brand
- It’s important to not only get clear on who you are but also who you AREN’T
- Where to start in creating your own brand style guide (hiring out or DIY) and the three parts to include in it
- Utilizing Canva to create your guide
- How often should you review/update your brand style guide
- Sharing about your brand style guide with your audience
A few highlights from this episode:
- A brand guide is a rule book or play book for anything you create in your business.
- Creating a brand style guide is a good exercise in defining who you are and who you are speaking to.
- A brand style guide can help provide consistency in all areas (such as consistency through your email copy, social media posts, ads, graphics, etc.).
- Having a clear picture of your brand has numerous benefits.
Connect with Sarah on social media @sarahklongerbo. She has free resources on her website, such as a weekly copywriting newsletter to improve your brand messaging. You can also learn about Sarah’s copy and design services here!
Personal branding can help you grow your business! Join my email list to get weekly tips for how to start building your personal brand today. Join the fun here!
Some of the best conversations happen after the show in my private Facebook group, Take It Personally Podcast. Click here to join in!
[…] If you’re excited to learn more about brand style guides — or you’re just an auditory learner — listen to my interview on the Take It Personally podcast, where I chat with brand photographer and e… […]