I did my annual mini session day in January, and I had multiple photographers be a part of it. They admitted to me they felt uncomfortable on the other side of the camera. It essentially allowed them to have more empathy for their clients because they can understand how it feels being in front of the camera during a branding session.
I think this is a crucial part of building a personal brand and specifically as a brand photographer. You can tell your clients everything about how branding photos are important and how people will connect with photos of themselves more and they can help them update their website, etc., but it’s not going to mean anything to them until you start practicing what you preach. This is a show-don’t tell scenario. Your clients aren’t taking the action because they are scared, and you need to go first! Lead the way, and show them what’s possible. Become a credible source for them.
This episode is sharing more on this and how this can help you build trust with your clients. Personal branding is crucial as a photographer, and this episode is covering why.
- Why I get my own brand photos done
- Why brand photography can help showcase YOU and help you stand out
- Increasing trust
- Why my strategy and process is better because I have done personal brand sessions myself
- Speaking from experience and reassuring your client
- What are your client’s goals and how that can direct the session
- Being able to empathize and connect on the common ground
- Expediting the photo delivery because this is what the client really wants
- Personal branding as a brand photographer is a crucial part of the strategy
[5:19] – Your main differentiating factor is you. Your personality, your process, your sense of humor, how you make them feel at a photoshoot. And those are all things that can come through in your own brand photography and your own visuals.
[5:54] – We have got to go first, especially as personal brand photographers.
Building my own personal brand has helped my business grow and succeed and this concept is exactly what we cover in my group coaching program, Rebrand, which is enrolling now! When you join, you get immediate access to the curriculum, and live coaching calls start on March 6. If you want to be THE brand photographer in your area, become more confident in your business, and charge four figures for brand sessions, I would love for you to join Rebrand. Learn more about the program here.
The Ultimate Personal Brand Session Shot List: 10 must-have images, plus a bonus concept, to create a diverse gallery that will get clients singing your praises! Download here.
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