Kate has been on the podcast before talking about Rebrand, and I love what she is doing with her business. Her photography business sort of started “accidentally” and after working together in Rebrand, she was able to drop down to part-time in her 9-5 to be able to spend more time on her photography business.
Alongside taking brand photos, Kate also helps clients with copywriting! She took her PR skills to be able to grow another arm in her business where she offers blogging services to creatives.
Visuals are a huge part of personal branding, but messaging is so important too. Kate is sharing tips for how blogging can be a huge part of growing your business, connect with clients, and help you stand out. Here are the main things talked about in this episode:
- Why blogging isn’t dead
- SEO and Google searches
- Providing value to clients
- Repurposing content
- How to utilize frequently asked questions to direct people to your blog
- Being seen as a thought leader
- Consistency tips for blogging
- Kate’s 5 favorite blog topics for photographer
- Connecting with clients
- Use blogs to cover client questions
[4:41] – Brand photography is your visual positioning, and then your copywriting or every way you represent yourself with written words is your written positioning and they work hand in hand.
[5:21] – You can post a photo of yourself without a caption but it’s a missing opportunity. They work really hand in hand to further not even just your message but your connection with people.
[8:08] – Blogging is one of the critical key ways that Google knows how to find your website on the internet.
[15:16] – I really think that when you communicate and you share your blogs, not even just email but also social media and you’re pointing people to them, you’re really positioning yourself as that thought leader and expert.
Connect with Kate on social media @katewarkphotography or at her website katewarkphotography.com.
The Ultimate Personal Brand Session Shot List: 10 must-have images, plus a bonus concept, to create a diverse gallery that will get clients singing your praises! Download here.
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