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About 10 years ago I moved to Sioux Falls, and my family wasn’t so sure I’d be able to make it as a full-time photographer as there were already so many photographers in the area, and to them, the market felt saturated.

But here I am today, running a full-time photography business that’s grown more than I ever imagined. And a huge part of that growth is thanks to the work I’ve put into building a strong personal brand.

My story, along with the stories of so many of my Rebrand students, proves that even in a crowded market, you can absolutely become the go-to brand photographer people are excited to book.

I know personal branding can feel a little nebulous. What does it actually mean to grow your brand? Is it networking? Posting more on Instagram?

That’s exactly what we’re diving into in this episode. I’m sharing the three things that will actually help you stand out as a brand photographer.

01:06 The Journey to Full-Time Photography

01:56 The Power of Personal Branding

04:11 Understanding the ‘Know, Like, Trust’ Principle

05:26 The Importance of Reputation

13:31 Building Rapport with Clients

19:15 Creating Lasting Relationships

23:57 Masterclass Invitation

Links:

• Double Your Prices Masterclass: May 14 at noon CST – Learn how to make more money with brand photography by attracting high-value clients on repeat. Register now!