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A space for photographers and creative entrepreneurs to dig into the art of personal branding.

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Take it Personally

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Branding

2023 Annual Recap: Wins, Struggles, and What’s Next

I’m so excited to share an annual recap in this episode! I’m sharing the wins, the struggles, and the changes that 2023 brought for me and my businesses. I also am touching on what’s coming for 2024. Here are the main things discussed in episode 108: 2023 was great, and I’m excited for 2024. Take […]

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Is Brand Photography Harder to Sell than Wedding Photography?

If I had a nickel for every time one of my clients came to me and said, “Why is brand photography so much harder to sell than wedding photography?!” I would be so rich. I’ve had this conversation fairly often with my coaching clients, because they are usually pivoting from portrait and wedding photography into […]

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Can You Have a Personal Brand and Privacy?

“I’d love to have a personal brand…but I just value my privacy too much.” I’ll admit, I was a little taken aback the first time someone said this to me.  My immediate thought was, ‘Well…so do I.’ This is a huge misconception when it comes to personal branding: that we can have a personal brand, […]

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The Biggest Mistake Brand Photographers Make

Success as a brand photographer has nothing to do with your talent in photography.  It doesn’t have anything to do with whether you use a mirrorless or DSLR, or if you’ve landed national clients, or made six figures.  Nope. None of that. Success in brand photography depends on helping people see the value of themselves […]

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Fitness and Nutrition Coach Branding Session

I loved planning this branding session (actually, two!) with Melissa. She is the owner of ME Fitness and Nutrition and is a registered nutrition coach. Her goal is to walk alongside women to help them live a healthier and sustainable life. It isn’t about the “quick fix” to her; it’s about longevity and educating moms […]

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The Senior Experience

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Your personal brand storyteller, capturing life's authentic moments with a lens of creativity and a heart full of passion.

The secret sauce for your business to be able to charge higher prices, improve your reputation, and be *thee* (insert your profession here) in your area.

I believe personal branding is your secret sauce.

Hi! I'm Maddie.

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Flodesk, transforming email marketing into a fun, beautiful, user-friendly experience.

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CloudSpot, my top choice for image gallery delivery, user-friendly with upselling.

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My favorite THINGS

Why I walked away from my biggest client

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EverythinG I did before I quit my Job

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How I deal with imposter Syndome

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A podcast about the personal side of business.

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