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KEY WORDS:

RuffLand Kennels came to me needing lifestyle product photos for their dog kennels and accessories after a brand name change and rebrand. They wanted their new imagery to speak to moms and families, as they already had a lot of hunting photos.

RuffLand Kennels

Brand shoot for:

Mood board inspo!

Market Differentiation

goal #3

Brand Storytelling

goal #2

RuffLand felt good about the amount of product photography they had, even as their brand expanded internationally. What they were lacking was lifestyle photography, specifically to attract people other than hunters. The new photos needed to tell the story of RuffLand customers.

Lifestyle Photos

goal #1

Client Objectives

where we started

RuffLand looked to other brands who did a great job of telling the story of their brands through images, and wanted to do the same. We decided photos, videos, and gifs would all play an important role in this shoot.

Most dog kennel companies speak to hunters with their imagery, but since RuffLand already had a lot of hunting imagery, we decided to create our shoot around women. We decided to show a woman on a road trip as well as a young family to show how non-hunters can use the kennels in daily life.

RuffLand Kennels are not a passive product. They're for active people and families who need a way to transport their furry family members when they're on the go. Since RuffLand isn't stationary, the photos couldn't be either. 

We used photography to communicate movement, and gifs and video were also incorporated to show kennel features and usability. 

Multi-Media Assets

photos in motion

yes please!

Maybe you’ve been using the same headshot forever, and that yearbook-style backdrop is really killing your vibe. Or maybe you wish your marketing looked less like posing for selfies and more like showing up intentionally, with photos that help move the needle in your business forward. Or maybe there’s just something missing from the way you build relationships with your clients online. You’re craving less fake and more Jim-to-your-Pam connections and inside jokes with your audience.

…and have way too much fun doing it?

Ready to stand out from the crowd…

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