If I had a nickel for every time one of my clients came to me and said, “Why is brand photography so much harder to sell than wedding photography?!” I would be so rich. I’ve had this conversation fairly often with my coaching clients, because they are usually pivoting from portrait and wedding photography into […]

“I’d love to have a personal brand…but I just value my privacy too much.” I’ll admit, I was a little taken aback the first time someone said this to me.  My immediate thought was, ‘Well…so do I.’ This is a huge misconception when it comes to personal branding: that we can have a personal brand, […]

Success as a brand photographer has nothing to do with your talent in photography.  It doesn’t have anything to do with whether you use a mirrorless or DSLR, or if you’ve landed national clients, or made six figures.  Nope. None of that. Success in brand photography depends on helping people see the value of themselves […]

I loved planning this branding session (actually, two!) with Melissa. She is the owner of ME Fitness and Nutrition and is a registered nutrition coach. Her goal is to walk alongside women to help them live a healthier and sustainable life. It isn’t about the “quick fix” to her; it’s about longevity and educating moms […]