In this episode of Take It Personally, Sean, owner of Unique Unicorn Photography, shares his transformative experience with the Make Four Figures with Mini Sessions training. Initially struggling to attract clients after deciding to fully commit to their photography business, Sean and his wife discovered mini sessions as a strategic entry point for client acquisition. The episode delves into how this approach not only built their portfolio rapidly but also significantly increased their client base by booking 30 families during a single weekend.
Sean discusses the importance of marketing, branding consistency, and the value of community building. He reflects on how mini sessions became a key component for business growth, client satisfaction, and a means to efficiently showcase their work and get referrals. This story is a testament to the power of mini sessions in kickstarting and expanding a photography business.
00:12 The Journey to Unique Unicorn Photography
00:37 Discovering Mini Sessions: A Game Changer
04:01 The Impact of Training on Business Strategy
10:43 The Success Story: Booking 30 Families
18:12 Marketing Strategies and Building a Client Base
19:44 The Future of Mini Sessions
21:58 Wrapping Up: The Power of Mini Sessions
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