It’s time to talk about podcasting and how it can help you grow your business. There are ways to strategically use a podcast to help you get more leads, grow your audience, and even make additional income through it.
I went into podcasting thinking it would be great to monetize it, but I soon discovered that podcasting can actually bring in business in other ways that maybe aren’t as clear cut as having sponsors.
Kat Brendel, a podcast expert and strategist, shares her wisdom on this topic as we discuss how to utilize podcasting as a way to grow your business. Kat hosts her own podcast, alongside helping many others launch and grow their own podcasts, gain visibility, and make a larger impact.
Here are some of the topics discussed in this episode:
- Get to know Kat
- How Kat got into podcasting
- What typically brings people to starting a podcast
- The opportunities and conversations that podcasts can bring
- Goals people have to grow their podcast
- Repurposing content and bringing back old episodes
- Should a podcast have its own brand/business/page or should everything stay within one?
- Turn down creation, turn up promotion
- Having call to actions and giving people a reason to take that action
- Reducing overwhelm for listeners
- Strategies to get your podcast in front of a larger audience
A few highlights from this episode:
[8:32] – I think it’s kind of twofold. One – for them personally, as well as what they want to achieve.
[13:40] – Show your chops because that’s the great thing you can do in a podcast. You can show your knowledge. You can show that you know what you’re talking about, which is kind of important.
[14:23] – Once you have the podcast as kind of like a cornerstone of your content, you can repurpose that. You can use it for all these other places, and it gives you way more stuff to work with.
[23:07] – Let’s turn down the creation a little bit. Do really good stuff a little less, and just focus on the promotion. I think that’s one trap that people often fall into.
{26:04] – Choose one thing they should do on each episode. Choose one. Tell them a reason why to do it, and you know, stay with that.
It was great talking podcast strategy with Kat today! You can connect with Kat on her website and book a free consultation with her here! She also frequently does free trainings, which you can be on the lookout for here.
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Some of the best conversations happen after the show in my private Facebook group, Take It Personally Podcast. Click here to join in!
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