Today’s podcast guest is someone I recently met at the Reset Conference, and we hit it off right away! Christine Tremoulet is the Chief Growth Officer of AfterShoot, which is a company that helps photographers create more and edit less. Prior to this, she has a long history of working in creative fields. She’s had experience with web design, blogging, WordPress (which she gave its official name!), wedding photography, boudoir photography, working closely with brands and businesses, and more.
Christine loved wedding photography but shifted to boudoir photography to enjoy a bit more time freedom. At that time, she also started doing some business coaching and mentoring. She had plans to head out on a 3 week road trip, which ended up being 4 months! But as she reflected on it, Christine was so thankful for the flexibility of her schedule and was reminded that her love for travel was the reason she first started making shifts in her business.
There is a lot to be said about productivity, flexibility, and freedom in running your own business – how to truly make your business work for you and your life, but also how to make the most of the time that you do spend on your business. There are things to put in place to help you be productive, and as you implement these strategies, you may find yourself doing less to be more successful.
Christine has a lot of experience with this, which is why I am so excited for this interview with her. Here are some of the things we discussed in the episode:
- Transitioning and reevaluating your business
- How Christine would get “bored” with success and would want a new challenge
- Constant communication and living in this “on” culture
- Having healthy boundaries
- Feeling like we have to do it all and how not doing it all can actually help you uplevel your brand
- Implementing programs and softwares to make business easier or outsource tasks
- Details about AfterShoot and how it can specifically save photographers time
- Keeping things as a hobby for yourself VS. turning it into a business
A few highlights from this episode:
[6:12] – It was important that I looked at my life and asked myself, “Am I creating the life I want to live?” Because it’s really easy to get caught up in being your own boss and thinking you have to do it all and no longer living the life you want to live.
[7:12] – It wasn’t a matter of failure, it was a matter of just reevaluating and transitioning things and keeping that in mind and making changes accordingly.
[12:18] – If you feel like, “if I don’t answer someone’s message right away, then they are going to book someone else,” then the rest of your marketing needs some work. They should be so in love with you they are willing to wait for a response.
[16:36] – Ask for help. You don’t have to do everything. Creatives – I’m pretty sure we are the only people that think we have to do it all.
[23:03] – There have been many times in my life where I don’t know what the off switch is. I don’t know how to turn it off; it’s just on permanently. And eventually that can really lead to burn out.
[33:50] – We can all make more money. There’s always a way to make more money. None of us can ever make more time. We have to find ways to get the time back in our life so that we can have a life.
Christine shared so many amazing productivity tips and strategies that can help you work smarter, not harder. It takes time to learn and implement these things and you’ll grow along the way, but it can help you transform your business to succeed more while saving time.
Christine shared about AfterShoot and how this software can help photographers save time. You can use the code MADDIE10 to get 10% off your first purchase with AfterShoot if you are interested in trying it out. You can find more information on social @aftershootco.
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