Since I started my podcast, I’ve gotten some questions from other people about how to start a podcast. This is an interesting question to answer because it’s actually very simple! If you are creating content in any area of your business, you could somehow turn that into a podcast or shift your business to have your podcast be your main form of content.

Of course, there are challenging parts, too. I have found consistency to be really challenging when it comes to recording episodes. The tech part of it all also initially overwhelmed me–but again, it actually was more simple than I thought it would be.

I wanted to do an episode addressing these questions, but I thought it might be a little boring simply having me tell you what microphone I use, what programs I use, etc., so I decided to have my friend Jaice on the podcast!

Jaice is a photographer in Sioux Falls, SD, and she has been a member of my mastermind program, The Confident Creative, so I’ve gotten to know her on a coaching basis and also as a friend. She has a background in education and is now moving into the education space in her business to help educate other photographers (or those who want to become one). She recently started a podcast (The Mistakes I’ve Made So You Don’t Have To) this year that has taken off, and I have loved watching her grow with it.

Here are some of the things I talk about with Jaice:

• What made Jaice want to start a podcast
• How easy starting a podcast actually can be
• Equipment she uses
• Where to record your podcast
• Editing (and outsourcing)
• How Jaice started niching down and her transition to more education
• The goals she has for her podcast
• Monetizing podcasts and making sure it aligns with your brand
• Publishing your first episode and on what hosting platform
• What’s involved with show notes
• Launching and why we suggest doing it with more than one episode
• Ideal posting schedule goals
• Creating content in a way that you are aligned with and that your audience connects with

A few highlights from this episode:

[28:14]  With show notes, you have the option of making them into a blog post and linking it back to your podcast. You can get more eyes on it from different avenues.

[33:17]  There’s no rule that says if you have a podcast, you have to release weekly. No, two weeks, a month, it doesn’t matter. Whatever you want, whatever you can do, whatever makes you happy.

[35:35]  …Maybe it’s time to take a step back and ask what is the goal of this podcast? Who am I trying to reach? What do I want to talk about?

[35:55]  There’s a million ways to create content that people will want to consume somehow, but if you’re not aligned with that, your people are going to be able to tell…The medium doesn’t really matter so much; it’s so much more about the messages.

[38:01]  I can’t stress enough just make sure you know who you’re talking to. Find your audience! That takes some soul searching.

This was so much fun catching up with Jaice and discussing all things PODCASTING. We even ended the episode with a fun little get-to-know-you speed round. If you’ve been considering starting a podcast but feel a little unsure, I hope this episode provided you with some great insight as well as confidence to start now!

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