Rachel Greiman is a copywriter and documentary family photographer in Denver, CO. She owns Green Chair Stories, a company committed to writing websites that get photographers booked. The episode conversation dives into the benefits and challenges of niching down in the photography and copywriting industries.
Rachel offers practical advice on how photographers can effectively market their services when juggling multiple niches, the importance of having a focused brand voice, and strategies for DIY-ing your website. Whether you’re a photographer looking to specialize or someone interested in improving your website copy, this episode is packed with valuable insights.
00:17 Rachel’s Background and Journey
02:49 The Evolution of Green Chair Stories
05:53 Challenges Photographers Face with Copywriting
10:05 DIY Tips for Photographers’ Websites
13:52 Balancing Multiple Photography Niches
20:46 The Importance of Niching Down
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The Ultimate Personal Brand Session Shot List: 10 must-have images
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