BTS
Behind the Shot
A brand photographer’s secret weapon for planning, posing, shooting, and delivering high-performing sessions — so you can stop second-guessing and start showing up like the confident, in-demand expert your clients already think you are.
IMMEDIATELY, YES →
(And now you're wondering why clients aren't rebooking, referring, or raving.)
You second-shot weddings to learn —but brand shoots? You’re guessing your way through.
Behind the Shot gives you a proven system to price, plan, shoot, and deliver premium brand photography that performs — and books.
YOUR CURRENT CHALLENGES
You feel lost at brand sessions, and your clients don't bring what you need to create magic.
Does this sound familiar?
You have all your best ideas after your brand session is wrapped.
You feel dread when booking a new client, because you have no idea where to start with planning.
Your galleries feel stale and boring, and consist of mostly headshots.
Your clients aren't using their photos, even if they say they love them.
You're feeling dragged down by subpar locations and fumbling with the lighting.
Your clients are silent after you send their photos, and return clients and referrals are rare.
Imagine 30 Days From Now...
You walk into every session knowing exactly what to do — no second-guessing, no shot list scrambling.
YOU'RE MORE CONFIDENT
The kind who hype you up, book you again, and happily pay more — because your work works.
You have Raving Clients
You’re not just taking pretty pictures. You’re telling brand stories that actually move the needle for your clients!
YOUR WORK STANDS OUT
Natural light, tricky light, weird locations? You can handle anything the shoot throws at you — like a pro.
YOU FEEL IN CONTROL
GET READY FOR A BETTER BRAND PHOTOGRAPHY BUSINESS!
Behind the Shot
Behind the Shot
Personal Brand Process Video Trainings
Behind-the-Scenes Brand Sessions
Lighting on Location Video Training
Canva/Google Doc Template Library
Self-paced video trainings that walk you through how to plan a brand session that results in a gallery you and your clients can use to get more business. Access the trainings whenever, in less than 20 minutes.
Go behind-the-scenes at four different brand sessions and watch how I pose and direct clients to build their confidence. You'll see the resulting images, complete with camera settings. Be my virtual second shooter–no need to even put on pants.
You'll get access to the Pricing Calculator, email templates and workflows, session workflows, Discovery Call map, client questionnaire and review form, and the Brand Shoot Guide, so you can save time and stop spending hours in Google Docs and Canva.
Stop cancelling shoots every time it's cloudy. I'll take you behind-the-scenes of a session with NO natural light and show you exactly how I make the space look light-filled. You'll see my exact flash settings, how I troubleshoot, and my favorite modifiers.
what's included in
Julia Crawford
@beevanruymbekephotos
Creating a 5-star experience video really stood out when trying to attract those luxury clients. The off-boarding post/session process was something I was not doing but makes so much sense, completely opened my eyes to the importance of off-boarding, can't wait to implement everything in my sessions!
Testimonials From BTS Alumni
We don't have endless love notes for nothing!
This was such a game changer! The course was so easy to understand and follow, giving me more confidence!
AFTER BTS
Julia's Lastest Client Gallery
Brittany Vanruymbeke
@beevanruymbekephotos
Before I took BTS I was walking into most shoots with my camera and a quick pinterest board, and relying on my client to tell me what they needed. BTS made me realize that I am the experienced one, and by properly planning and asking the right questions, sessions will not only run smoother day-of, but also the images will be much more affective.
BTS gave me such a strong foundation for the full brand experience!
Nicole Hodgson
@nicolehodgson.photography
It immediately started attracting the type of women I dreamed of working with: creative entrepreneurs, therapists, and small business owners ready to elevate their online presence.
After finishing BTS, I completely restructured my branding offer and launched my Signature Brand Session—a full-service experience that includes strategy, styling, and hair and makeup.
IMMEDIATELY, YES →
Behind the Shot
The Secret Weapon System for Brand Photographers Who want to Deliver Galleries that Have Clients Raving and rebooking again and again And Again
$997
Brand-photographer-turned-educator, here to help you become the photographer everyone wants to book.
I recorded Loom videos walking them through their galleries. (They were mostly unwatched.)
I created Canva templates so they could easily incorporate their photos into their current branding. (They didn't get used.)
I offered post-session content planning calls where we'd create content together in real time. (No one booked them.)
I used to deliver galleries to my clients and never see them used. I tried everything to change this:
Meet Maddie
- They needed someone to sit down with them and ask the right questions so we could create the exact shots they needed to help make their branding and marketing easier.
- They needed help articulating what the goal of the session was, so they'd be excited to put their photos to use when they got them.
- They needed someone to help build their confidence during the planning and shoot process, so they'd feel ready to show up as themselves when dozens of gorgeous photos landed in their inbox.
then I realized: my clients didn't need help with using their photos after the session.
When you plan a personal brand session with strategy from the get-go, you end up with clients who love and use their photos, tell their business-owner friends about you, and return for sessions again and again.
they needed it before
(so yeah, i've tried it all)
The Four Photo Shoots Inside Behind The Shot
JOIN ME AS MY SECOND SHOOTER AND LEAVE WITH CONFIDENT EXPERT ENERGY
Shoot 1:
INFLOWER
01
WHAT YOU'LL COME AWAY WITH:
- How I work with introverted clients
- How I shoot in darker, small spaces
- How I get variety at minimal locations
@_inflower
Shoot 2:
HEALTH COACH
02
WHAT YOU'LL COME AWAY WITH:
- How I get variety when working with the same client each year
- Working with a team
- Navigating a large prop list
@melissa_eich
Shoot 3:
MINI SESSIONS
03
WHAT YOU'LL COME AWAY WITH:
- How I handle clients who arrive unprepared
- How I build client confidence quickly
- How I keep minis moving
Shoot 4:
ROSE COLOR CREATIVE
04
WHAT YOU'LL COME AWAY WITH:
- Navigating speedy sessions
- Handling wardrobe selection
- Creating scenes and sets
Gear & Locations Guide
Video walkthrough of every piece of gear I bring to a brand photo shoot, complete with a downloadable PDF guide with shoppable links so there's no second-guessing.
1. what's in my camera bag
Video training where I'll tell you my industry secrets of how I find gorgeous, on-brand locations for every brand shoot, even in a small town.
2. FINDing ON-BRAND LOCATIONS
+two BONUS VIDEOS!
Absolutely! Whether you're new to photography or looking to pivot into brand photography, BTS offers insights for all skill levels.
01
Is BTS suitable for beginners?
Yes, BTS will help elevate your planning, shooting and delivery so you can raise your prices and book more sessions.
02
Is BTS for me if I've already been doing brand photography?
Behind the Shot is a one-time payment for forever access. That means for as long as the program exists, you can access it.
03
How long do I have access to BTS for?
You have the option to submit your Shoot Guide and final gallery to Maddie for review and feedback.
04
How can I get support?
Yes, you'll have lifetime access to the videos, so you can learn at your own speed.
05
Can I watch the videos at my own pace?
You'll receive an entire module about flash that walks you through what settings to use if you're in a space with no ambient light. You can watch how I shoot with flash and other lighting modifiers.
06
Will you teach me about flash or lighting?
TAKE IT FOR A TEST DRIVE
Curious about what it’s actually like to elevate your brand photography game with Behind the Shot?
I'm pulling back the curtain and giving you an exclusive 3-minute sneak peek behind a photoshoot!
It’s the real-deal preview you’ve been waiting for. Ready to transform your sessions? Hit play!
You want business coaching, pricing strategy, or visibility tactics more than session mastery.
You’re unwilling to change how you currently shoot, even if what you’re doing feels chaotic.
You want a plug-and-play posing guide with no strategy, context, or client thinking involved.
It's NOT for you if:
You want a framework you can reuse for every session instead of reinventing the wheel.
You want to understand why certain brand photos work (or don’t), not just copy poses from Pinterest.
You already know how to use your camera, but brand photography still feels mentally messy.
IT IS FOR YOU IF:
Is BTS A Good Fit For Your Brand Photography Business?
This is what we do in Rebrand, fyi 👀
Behind the Shot
The Secret Weapon System for Brand Photographers who want to Deliver Galleries that Have Clients Raving and rebooking again and again
✓ Behind-the-Scenes Brand Sessions
✓ Lighting on Location Video Training
✓ Client questionnaire
✓ Canva Shoot Guide template